Background
This project involved a multidisciplinary team including members from discplines across design, engineering and business.
Project Management:
As a project co-lead with Alexis Begnoche, we oversaw a multidisciplinary team including co-ops and master students. I served as the primary point of contact for UX/UI and systems design work throughout the studio project.
Research: At the start, I led the social/cultural team through conducitng secondary research, benchmarking, literature reviews, creation of archetypes and personas, and putting together interview guides.
Ideation: We then began brainstorming and ideation through various activities and desig methods, and conducting interviews to validates concepts via co-creation with stakeholders as a team. I worked with another designer to journey map the experience for each of our personas, synthesize our interviews and insights with data visaluzations, and pushed further development of a few concepts.
Refinement: At this point we had teams created for each of the concepts. With a team of 3 other people, we continued refinement of our concept while receiving feedback from consumers and stakeholders. This included created an information architecture, wireframes, screen prototypes, mockups, walkthroughs and system diagrams.
