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When first joining MD, the role of design was quite new. As a result of this, I was in charge of developing the role responsibilities and delineating what it would all entail while simultaneously fulfilling the role. Throughout this process, I worked to create a distinct presence for the organization online and in the community that would be engaging for the audience. By creating a consistent visual design presence for the first time, and utilizing strategic marketing with our content, we were able to quadruple the following and engagement on social media.

Each year, a new visual identity is developed for the season as a way to differentiate ourselves in the circuit. The design pieces then focus on implementing the visual identity to all our platforms and content created from print to digital and making sure there is a cohesive and unified presence.

This branding utilizes striking color combinations and gradients with typography and shape forms. Photography and imagery is kept black and white to not conflict with the colors and gradients. This pages includes multiple videos that have fast flashing colors and music. Autoplay has been turned off for them, so please click to watch.